ZINGYY is now AskWhys.
A proven track record in APAC
Used by major FMCG, entertainment, food, and D2C companies
An AI agent built for consumer interviews
Quantifies qualitative interview data, then surfaces insights that come with the numbers behind them.
Full support from experts
Our leadership team — McKinsey alumni — and our partner market research firm support you from research design through analysis.
01
Interview Guide
AI drafts the interview guide
02
Recruiting
AskWhys recruits respondents
Through partner consumer panels
03
Interview
An AI agent runs the interview — respondents just click a link to start
*Handles both qualitative and quantitative questions
*Incentive payouts are automated
04
Records
Every conversation is logged and auto-tagged by AI
*e.g. "high intent for premium products," "washes face daily"
05
Analysis
Reports are generated automatically
*Qualitative data is quantified before insights are drawn
01 / Automating the heaviest task: writing the interview guide
Write a prompt or upload your brief, and AI drafts the guide. It handles structures that mix qualitative probes with quantitative questions, at a quality you can field as-is. (Edits and revisions are handled by AI too.)
02 / AI interviews hundreds of people at once
The AI agent reads each answer in real time and generates follow-ups tailored to how the respondent reacts — digging into the reasoning behind an answer in a way a fixed question set never reaches. (Multilingual, for international research.)
03 / Turning interview data into decisions
Reports are generated automatically, with the evidence behind every insight quantified — e.g. "37% of respondents named in-store trial as a condition for purchase."
A product concept validated in one day (100 interviews)
Ahead of a new product launch in Australia, the brand ran a study covering both the numbers — category penetration and the like — and the "why": why shoppers had never tried anything in the category, and what would finally get them to start.
3 international markets, 15 segments, 3 days (300 interviews)
Personas that human interviews could never have covered in the time available. The study ran in each respondent's native language with no time-zone constraints — and still went deep.
Major Consumer Brand
Monthly usage tracking (100 interviews a month)
Monthly research with buyers from the brand's own online store, split by product and age group: why they bought, how they compare competitors, and how recent campaigns landed. A continuously refreshed picture of the customer.
D2C Brand
Explore
International Market Research
Reach broad segments in their own language — no time zones, no interpreters.
Persona Development
Define traits and attributes across diverse personas, with numbers attached.
Usage & Attitudes (U&A)
A fast, deep read on real behavior across broad segments.
Brand Research
Go past awareness scores to what the brand actually means — in respondents' own words.
Evaluate
Concept Testing
Test multiple concepts against broad segments in days.
Creative Testing
Quantify how people react to messaging and execution — and why.
Price Acceptance
Quantify what people will pay, and the reasoning behind the number.
Tracking Studies
Track purchase drivers, drop-off reasons, and competitive position over time.
Starter
From $1,500
Buy the credits you need for your expected interview volume. Simple, low commitment.
Core AskWhys features
Expert support, as needed
Enterprise
From $12,000/year
An annual contract with credits purchased in bulk.
Core AskWhys features
Advanced analytics (coming soon)
Full expert support
Agency
Custom Pricing
For marketing research firms, ad agencies, and consultancies.
Built around each agency's needs
FAQ
Who can we interview?
How is this different from a survey?
Can you help with research design and analysis?
What languages do you support?
Can we try it first?
Fast enough to bring results to your next planning meeting
Share your research question. We'll turn it into a study AskWhys can run.